Confused Turkish Beer Poster? You decide…
While touring Cappadocia in central Turkey, our driver pulled over at a street-side convenience store, ironically to pick up some beer. As I exited the store, I noticed this beer advertisement for Efes, Turkey’s flagship beer.
Normally I would just keep moving along. After all, it’s just another beer poster.
But something about this poster caught my attention.
At first, I didn’t understand why the beer advertisement was calling me. But then it hit me. The mountains and lake in the backdrop are from Banff National Park in Alberta, Canada. Moraine Lake and the Valley of the Ten Peaks to be exact!
Compare with the photo below (we took this photo in the summer of 2010).
My initial reaction was, “Oh my god, look! It’s Moraine Lake in a Turkish beer poster. How cool is that?!”
But then I thought about it some more. “Why is a Turkish beer displayed in front of the Canadian Rockies?”
It seemed quite strange. Now, I can understand the “cold and refreshing” image that the advertisement is trying to achieve, but why the Canadian Rockies? There are plenty of snow-capped mountains in Turkey.
And, with Efes being a nationally recognized beer that is proudly served at almost every store and restaurant throughout Turkey, one would think that using a Turkish landscape would be more fitting. Am I wrong?
Regardless, it was a proud moment seeing the Canadian Rockies on a Turkish beer poster!
How about you? Have you seen advertisements while traveling that made you do a double-take?
Share your feedback in the comments section below!
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