In case you didn’t know, we’re big fans of British Columbia.
We love living in Vancouver for a number of reasons, but one of the main reasons is because we have easy access to some of the most spectacular landscapes on the planet. Over the past few years, we’ve made it a priority to introduce our little boys to all that is British Columbia… and this trend will continue in 2015 with several trips already planned.
Today is a pretty big day for our friends at Destination British Columbia (formerly Tourism BC). It launched a new corporate strategy and tourism marketing plan today, unveiling key elements of BC’s revitalized destination brand that will be used to market British Columbia to prospective visitors from around the world (that means YOU!).
To kick things off, Destination BC has asked us to share its newest video promo. Naturally, we were happy to spread the good word about our home province. It’s loaded with incredible footage from some of BC’s best kept secrets.
Click on the image below and check it out.
Having trouble viewing the video?
Watch directly on YouTube – The Wild Within: British Columbia, Canada
I love the video description posted on YouTube – “British Columbia is the kingdom of abundance. Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.”
It’s great to see the British Columbia tourism brand evolving. The revitalized Super, Natural British Columbia® brand focuses on nature at its core and showcases the power of the British Columbian wilderness, and the emotional connection that it makes with travellers.
For those of you living in faraway lands, we’d love to know what you think of the video.
Does it make you want to come for a visit?